Overview

As Marketing Director for Berkshire Hathaway HomeServices Synergy Realty Group, I led the digital and physical marketing strategy for the entire brokerage. My role involved full-spectrum campaign creation, lead generation, and brand development to drive visibility and support agent success.

Deliverables

• Website Development
  Designed, built, and managed 3 custom websites tailored for property listings, agent branding, and lead capture.

• Social Media Management
  Created comprehensive monthly content calendars and ran multi-platform campaigns to drive engagement and recruit leads.

• Video Creation
  Produced property spotlights, agent interviews, and brand-forward content for digital distribution.

• Lead Generation & Automation
  Implemented email and SMS marketing campaigns for open houses, listings, and buyer/seller nurturing.

• Print & Digital Materials
  Designed stationery, business cards, flyers, and physical mail-outs, ensuring cohesive brand identity across all platforms.

Impact

Through a unified digital and print approach, we significantly increased listing exposure, boosted agent recruitment, and improved the brokerage’s overall marketing ROI.