Overview

Tralon Homes, a well-established homebuilder formerly known as Saint Aubyn Homes, needed fresh digital and traditional marketing strategies to match their expanding footprint across Colorado. As both Marketing Coordinator and a Sales Representative, I played a dual role in driving visibility, generating leads, and supporting on-the-ground sales efforts.

Responsibilities & Deliverables

• Website Development & SEO
  Managed content, design collaboration, and SEO optimization for the main website and all community landing pages—ensuring potential buyers could easily find homes, floorplans, and incentives.

• Digital Marketing for All Communities
  Created geo-targeted campaigns to promote specific communities and developments, driving traffic and lead capture through custom landing pages and email sequences.

• Stationary & Print Marketing
  Designed and produced brochures, signage, business cards, and in-office materials to maintain brand consistency across all physical touchpoints.

• Social Media Management
  Built and maintained content calendars that highlighted move-in-ready homes, community events, promotions, and customer testimonials—tailored for platforms like Facebook and Instagram.

• Sales Representation
  Actively worked with prospective homebuyers, walking them through model homes, answering questions, and helping them find the perfect property—all while gaining key insights to feed back into marketing strategy.

Impact

My work contributed to increased web traffic, stronger community visibility, and higher-quality lead generation across Colorado markets. The marketing efforts directly supported sales velocity in competitive neighborhoods and helped usher in the Tralon rebrand with consistency and professionalism.