Overview

As Marketing Director for Kanthaka Group, I led a full-scale brand and digital transformation for this dynamic Colorado law firm. From content strategy and website development to SEO and Google Ads, my goal was to position Kanthaka as a modern, mindful legal practice that resonates with today’s clients.

Responsibilities & Deliverables

• Website Development & Content Creation
  Designed and wrote SEO-rich website content across all practice areas, ensuring clarity, professionalism, and legal compliance.

• Social Media Management
  Built and maintained social media calendars, designed branded graphics, and developed educational and engaging posts tailored to legal audiences.

• Google Ads & Lead Generation
  Managed Google Ads campaigns targeting high-conversion legal search terms. Tracked performance, adjusted strategy, and delivered quality leads to the firm.

• Google Business Optimization
  Claimed and optimized the firm's Google Business Profile, improving local visibility and search performance.

• SEO Strategy
  Implemented foundational SEO practices including keyword strategy, meta descriptions, and content formatting to support long-term organic growth.

• Brand Kit & Logo Refinement
  Upgraded the firm’s visual identity with a refreshed logo, modern color palette, and brand guide for consistency across print and digital platforms.

Impact

By establishing a clear digital presence and voice, I helped Kanthaka Group attract ideal clients, improve search visibility, and solidify its reputation as a client-focused law firm offering ethical and knowledgeable representation.