Overview

Sleipnir Stables, a historic horse boarding stable founded in 1976 near Peterson A.F.B., partnered with me to modernize their digital presence while honoring their deep-rooted equestrian legacy. I led a full website build, brand positioning, and social media strategy to showcase the stables' values, facilities, and community-centered care.

Responsibilities & Deliverables

• Website Development & Copywriting
  Designed and developed a full website with original content that reflects the stable’s professionalism, warmth, and long-standing heritage.

• SEO Implementation
  Integrated foundational SEO strategies including keyword-rich content, alt tags, and meta descriptions to improve organic visibility.

• Social Media Launch & Strategy
  Created and managed branded Facebook and Instagram profiles with a consistent posting calendar focused on site tours, turnout care, and horse wellness.

• Brand Messaging & Visual Identity
  Established tone, voice, and design elements to unify Sleipnir’s digital and physical presence.

• Photo & Video Content Planning
  Coordinated visual content needs to capture daily life at the stables and increase engagement across platforms.

Impact

Through thoughtful digital storytelling and strategic branding, I helped Sleipnir Stables strengthen their online identity, attract new boarders, and better reflect their trusted reputation within the local horse community.