Overview

As the marketing lead for Fireline Goats LLC, I directed a full digital refresh and brand development for this sustainable farm brand. My work focused on updating their website, creating a fresh logo, launching social media platforms, implementing SEO, and optimizing their Google Business Profile to enhance local visibility and community engagement.

Responsibilities & Deliverables

• Website Audit & Update
  Conducted a comprehensive audit and improvements to ensure better usability, brand alignment, and performance.

• Logo Creation
  Designed a new logo that reflects the farm’s rustic authenticity and values.

• Social Media Platforms & Calendar
  Set up social media profiles and developed a strategic monthly content calendar to engage the audience consistently.

• SEO Implementation
  Applied SEO strategies to increase organic reach and improve search rankings.

• Google Business Optimization
  Created and optimized the Google Business Profile to boost local search presence and customer interactions.

Impact

By refreshing Fireline Goats’ brand assets and digital presence, I helped establish a consistent and authentic voice, increasing community connection and growing their online visibility.