Overview

The Perfect Yolk is a farm-based brand extension rooted in the ethical, sustainable practices of a multi-generational homestead. I led the creation of a brand identity and digital presence that celebrates slow food, transparency, and community connection. From scratch, I developed a welcoming and educational platform to support egg sales, foster trust, and tell the story of farm-fresh living.

Responsibilities & Deliverables

• Website Development & Copywriting
  Designed and built the website with original, SEO-rich content focused on ethical egg production, humane care, and local availability.

• Brand Identity & Messaging
  Created a cohesive brand voice that honors the heritage of the farm while appealing to modern health-conscious consumers.

• Social Media Strategy & Content Calendar
  Launched and maintained Instagram and Facebook profiles with a content plan centered around daily farm life, egg care, and customer engagement.

• Logo & Visual Design
  Developed a custom logo and visual language to convey warmth, simplicity, and farm-to-table values.

• SEO & Local Optimization
  Implemented basic SEO and location-based strategies to attract customers searching for local, pasture-raised eggs.

• Google Business Profile
  Created and optimized the Google Business listing to increase visibility and make it easier for customers to connect and place orders.

Impact

By creating a consistent brand identity and digital platform, I helped The Perfect Yolk establish itself as a trusted source of nutrient-dense, farm-fresh eggs — strengthening its role in the local food community and driving direct-to-consumer sales.