Client: Sea Spirit Charters
Role: Marketing Director & Brand Developer
Industry: Tourism – Private Charters & Island Adventures (Florida & The Bahamas)
Overview
Sea Spirit Charters launched with a bold vision: to offer unforgettable private charter experiences from Florida to the Bahamas. I led the brand from concept to reality, establishing a strong online presence and cohesive brand identity tailored to a luxury adventure-seeking audience.
Responsibilities & Deliverables
Brand Development
Created the name, tone, and visual identity for Sea Spirit Charters to reflect its upscale-yet-adventurous spirit. From logo to language, every detail was designed to inspire trust and wanderlust.Website Creation
Designed and developed a responsive, visually captivating website highlighting charter services, destinations, amenities, and booking capabilities. SEO-optimized for local and travel-related search terms.Social Media Platforms
Set up and branded all major social platforms (Instagram, Facebook, TikTok), creating an initial content calendar to kickstart engagement and community building. Focused on photo/video storytelling and user interaction.Google Business Profile
Built and optimized the business’s Google presence, including photos, location setup, service descriptions, and keyword placement to help customers discover Sea Spirit Charters locally and while traveling.
Impact
From zero to launch, Sea Spirit Charters now boasts a consistent, recognizable brand across web and social. The business is positioned to reach both locals and travelers looking for premium charter experiences, with strong visibility on Google and an aesthetic that reflects the magic of island life.